Last week I challenged you as a communicator to learn from NBC’s hit drama, The Blacklist. I encouraged you to win the attention of your audience the way it does—by demanding it on the sensory level with regular surprises and changes of pace. Now I want to look at a much better show—Breaking Bad. 

Like The BlacklistBreaking Bad always competes for our attention effectively on a superficial level. The show deals with edgy subject matter. It is often violent, and thrives on shocking plot twists. 

And yet, it always returns to something deeply human—and that's where it truly wins our ongoing attention. It doesn't shy away from complexity and meaning. It spotlights deep fears.

In Breaking Bad, one way or another, we see ourselves.

The point: to be an effective communicator in the age of distraction, you have to master both levels of attention. Superficial and stimulus-driven; as well as that driven by meaning and emotion.

How can you add a level of emotional and thoughtful depth when you communicate?

How can you use stories, quotes, and questions to engage to the hearts and imaginations of your listeners?