OR WHY YOU KEEP WATCHING THE BLACKLIST EVEN THOUGH IT KIND OF SUCKS

If you watched the recent Super Bowl you probably remember NBC’s commercial for The Blacklist—it was hard to miss. For 50 unrelenting seconds, you were held captive by a kind of visual and auditory shock and awe

The show is like this, too. Rarely does an episode allow for more than a few lines of dialogue to go by without a helicopter sweeping in to save you from your boredom. And it works-- The Blacklist consistently wins viewership because it always keeps in mind our desire for new and novel stimulus. It’s as committed to constant change and surprise as shows with lesser ratings are to solid storytelling and scripts.

The point: if you are going to win people’s attention in the digital age, you have to learn from The Blacklist, and demand it on the sensory level. You must embrace the approach of shock and awe.

How have you become predictable as a communicator? 

How can you integrate new and novel surprises into your routines?

How can you make your message memorable by taking advantage of our wish to be entertained?


Part 2 Coming Soon


 

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